Designing an immersive 3D experience for Citroën’s most comfortable SUV
Citroën C5 Aircross Playground is an interactive 3D web experience created to showcase the SUV’s adaptability and comfort across all terrains; turning a traditional car launch into a virtual test drive.
I led the full design experience and branding direction, designing every interface, animation, and interaction while working hand-in-hand with front-end developers to bring realistic motion, lighting, and responsiveness to life.
Users could explore the four Grip Control modes: City, Snow, Sand, and Forest; each reacting in real time to weather and terrain changes.
The experience transformed online engagement into thousands of test-drive bookings and confirmed car sales, earning awards from Awwwards, FWA, and 🏆 CSS Winner – Website of the Month, while boosting Isobar’s international visibility.
Impact & Results
The Citroën C5 Aircross Playground became one of the brand’s most successful interactive launches.
It generated:
✅ Thousands of test-drive bookings generated directly through the website
✅ Real car sales confirmed following campaign interactions
✅ Features in design and tech press articles, highlighting its creativity and technical quality
✅ Recognition on Awwwards and FWA for innovation
✅ 🏆 “Website of the Month” on CSS Winner
✅ Strengthened Isobar’s visibility and creative reputation internationally
The client’s feedback confirmed that the immersive approach not only attracted attention, it converted curiosity into dealership visits and purchases.
